I make emails land in inboxes — and stay there.
I'm a freelance lifecycle and automation specialist with 8 years of hands-on work across Klaviyo, Braze, SFMC, Adobe Campaign, and HubSpot. I've run campaigns across US, UK, APAC, and EMEA for global brands like Lenovo, Crocs, Gucci, and Clarins — and I've also quietly fixed accounts that were bleeding open rates without anyone knowing why.
My first instinct is always deliverability, not creative. If I can't get your email into the inbox, a great subject line won't save you.
Inbox placement maintained
On-time campaign launch
"Most people change the subject line.
I check the spam folder first."
Before I touch a single creative element, I want to know: is your domain warm? Is your sender reputation clean? Is your list full of ghosts dragging you down?
Only after those answers do I open Figma.
Every platform I've worked in.
Lifecycle, flows, coding & the boring stuff that matters.
- Email & SMS campaigns — end-to-end execution, A/B testing, personalisation
- HTML/CSS email coding — 7+ yrs building emails from scratch in code
- SPF / DKIM / DMARC — authentication setup and repair
- Klaviyo flows — Welcome → Winback with proper sunset paths
- Engagement-tier segmentation — 30/60/90/180-day openers
- IP warming — 4–8 week tiered ramp-up plans
- API-triggered journeys & CDP integrations
- Pre-send Looker data checks — freshness SLA, null-rate, audience variance
- Compliance — GDPR, CAN-SPAM, CASL opt-in/opt-out management
- ESP migrations — without inbox placement drops
- Cross-client QA — Litmus, Email on Acid, dark mode, accessibility
- Performance reporting — KPI, ROI, funnel diagnostics for leadership
- Email copywriting — subject lines, body copy, CTAs that convert
- Technical: SPF, DKIM, DMARC, BIMI — authentication first, always.
- Reputation: Google Postmaster (spam < 0.1%) + MXToolbox checks.
- Warming: 4–8 week tiered volume ramp for dedicated IPs.
- Diagnostics: Global seed testing, bounce analysis, complaint remediation.
Customer journeys are rarely linear. I map the non-linear touchpoints so nothing falls through the gap between stages.
Years of hands-on work, not just tool names.
Open rates dropped. Here's exactly what I do.
A client's list grew 40% but open rates fell. Before I touched a single subject line, I ran this sequence.
I open Google Postmaster Tools and MXToolbox immediately — before anything else. Domain/IP reputation and spam complaint rates tell me whether inbox placement is already compromised. That's the root cause I need to rule in or out first.
Spam > 0.08% = inbox already at riskIn Klaviyo, I segment by acquisition source and engagement tier. Fast list growth from paid traffic, giveaways, or co-registration floods the account with unengaged contacts who drag down average open rates and hurt sender reputation over time.
Source × engagement tier breakdownDid frequency increase? Did campaigns start going to the full list instead of engaged segments? I've seen accounts where simply switching to a 90-day engaged segment recovered open rates by 10–12 points — without changing a single subject line.
+10–12 pts open rate. Same creative.What I do in the first 48 hours on any Klaviyo account.
Authentication and list hygiene always come first. Creative optimization comes last — after I know the foundation is solid.
- Verify SPF, DKIM & DMARC
- Confirm dedicated sending domain
- From-address domain must match
- Broken auth = most common silent issue
- Active vs. suppressed counts
- 30/60/90/180-day engagement tiers
- Duplicate profile check
- Email consent vs. SMS consent separation
- Welcome, Abandoned Cart, Browse Abandon
- Post-Purchase & Winback
- Flag flows without engagement filters
- Winback needs a sunset path — no infinite loops
- 90 days of frequency & segment sizes
- Open/click/revenue trends
- Unsubscribe spikes tied to specific dates
- Full prioritised action plan delivered
Versatiletech Solutions
Senior Integration Engineer · Freelance · Bangalore
- +15% user acquisition via A/B testing, funnel optimisation & conversion tracking
- Reduced churn by 10% using behavioural analytics and predictive send timing
- 5x ROAS through advanced audience segmentation & creative optimisation
- +18% customer retention with AI-powered lifecycle email campaigns
- 99% inbox placement — GDPR, CAN-SPAM & CASL compliant throughout
- 98% on-time launch rate with RACI frameworks and two-person QA process
- 35% QoQ reduction in hotfixes after weekly post-mortem process introduced
- Deployed across Klaviyo, Braze, HubSpot, SFMC, Adobe Campaign, SendGrid
Genxlead Solutions
Email Automation Specialist · Chennai
- End-to-end cross-channel campaigns — segmentation, workflows, personalised content
- Reduced targeting errors by 40% with pre-send Looker data quality checks
- Standardised dark-mode & accessibility QA — improved CTR by 12% on high-volume sends
- Led email QA using Litmus & Email on Acid — reduced rendering defects across major ISPs
- Managed projects via Jira, ClickUp & Asana for global teams across IST, EST & CET
- Led opt-in/opt-out compliance — GDPR, CAN-SPAM & CASL across all regions
- Reduced onboarding bounce rate by 10% collaborating with product & UX teams
Lenovo Global Market
Built and optimised triggered workflows and A/B test frameworks in Braze across US, EU, and APAC. Improved acquisition flow conversion by 15% through segment-level personalisation.
Crocs
Built loyalty-focused flows in Klaviyo. Ran comprehensive pre-send QA keeping complaint rates well below 0.08% even during peak sale periods. Flow revenue contributed 35% of total email revenue.
Gucci Global Market
Managed luxury retention campaigns through SFMC. Tightened segmentation and reduced unsubscribe rates by 18% while improving open rates by 12 points across global markets.
Clarins
Executed multichannel skincare promotions across Adobe Campaign and Mailchimp. Built personalised post-purchase workflows matched to lifecycle stage — improved CTR by 20%.
Services
- Klaviyo Audit — full 48-hr account audit, prioritised action plan delivered
- Flow Architecture — Welcome, Abandoned Cart, Winback, Post-Purchase built from scratch
- Deliverability Fix — SPF/DKIM/DMARC, IP warming, reputation repair
- ESP Migration — move from Mailchimp / SFMC / HubSpot to Klaviyo without inbox drops
- Campaign Management — monthly retainer, end-to-end execution
- One-off Consulting — hourly strategy calls, account reviews
Best fit: E-commerce DTC brands · 10k–500k list size · Klaviyo or Braze accounts
3 steps from hello to go-live.
Email or WhatsApp me with a brief overview of your account and what's broken or missing. I respond within 24 hours.
We talk through your goals, current setup, and pain points. No charge. I'll tell you honestly what I can fix and what it involves.
You get a clear scope, timeline, and price. Once confirmed, I start within 48 hours.
How I recovered a dropping open rate
and made flows the top revenue channel.
The account had grown its list by 40%+ through paid acquisition and giveaways. But open rates had quietly dropped from 28% to 14% over three months — and no one had connected the two.
Campaigns were going to the full list. The Welcome flow had no engagement filter. The Winback flow was looping indefinitely — re-mailing unengaged contacts every 30 days with no sunset path. Sender reputation was already showing amber on Google Postmaster.
- Immediately switched all campaigns from "All Subscribers" to a 90-day engaged segment
- Segmented list by acquisition source — suppressed all giveaway and co-reg contacts pending re-engagement
- Added an engagement filter to the Welcome flow entry — unengaged contacts exit after Day 3
- Rebuilt Winback with a proper sunset path — 3 attempts, then permanent suppression
- Fixed SPF record mismatch on the sending domain
- Ran a 3-week IP warming reset on the dedicated IP
- Added 30/60/90/180-day tier segments as the core sending framework going forward
Within 4 weeks of switching to the engaged segment and fixing authentication, open rates recovered. Within 8 weeks, flows became the top email revenue channel — without a single new campaign being launched.
Recommendations
Colleagues and clients who have worked with me directly. View the full recommendations on LinkedIn.
"What stood out immediately was how fast Saravanan moves. The results were visible within days — not weeks. He has a rare ability to get things done quickly without cutting corners."
"Saravanan's process is clean and efficient — you can see the results quickly. He diagnosed what was wrong, fixed it fast, and communicated clearly throughout. Exactly the kind of person you want on a lifecycle project."
Read what colleagues and clients say about working with me.
Credentials
Emails I've built — from scratch in HTML.
I code emails by hand. Not drag-and-drop. Real HTML/CSS built to render correctly across Gmail, Outlook, Apple Mail, and dark mode.
Real campaign emails I've managed and executed for global brands. More samples available on request — email me or WhatsApp.
Let's talk about your email programme.
Whether you need a full Klaviyo audit, a flow rebuild, or someone to quietly fix why your inbox rates dropped — I'm available. Fast response, all time zones.
I reply within 24 hours — usually faster.
This will open your default email client.