I’m a high-energy Global Marketing Automation & Lifecycle Specialist with nearly 8 years of experience helping top international brands accelerate growth across the U.S., UK, Australia, and North America. I build fast, scalable, and performance-driven lifecycle programs that consistently deliver measurable results. I specialize in end-to-end CRM and lifecycle marketing—crafting high-impact campaigns across Email, SMS, and Push. I thrive in global, fast-paced environments where experimentation, optimization, and strategic problem-solving drive meaningful customer and business outcomes. My work centers around creating data-driven growth strategies, designing smart automated journeys, and improving every stage of the customer lifecycle to maximize acquisition, conversion, retention, and revenue. I bring strong expertise in analytics, A/B testing, funnel diagnostics, and experimentation—turning data into clear actions that lift KPIs, ROI, and customer engagement. Technically hands-on, I work with leading platforms like Braze, Adobe Campaign Classic, Salesforce Marketing Cloud, HubSpot, Klaviyo, Mailchimp, and SendGrid to deliver scalable, personalized, cross-channel customer experiences. With deep experience in hyper-personalization, dynamic content, Liquid scripting, and behavior-based triggers, I build journeys that increase engagement, reduce churn, and enhance customer lifetime value across global markets. Recognized for my blend of technical skill and marketing strategy, I bring reliable execution, strong QA discipline, and operational excellence to every project—delivering high-quality automation and campaigns in demanding international settings.
